VCs: measure and monitor the right things and returns will increase. But how? This week we continue walking through our framework (and some of our tools) to derive smart, data-driven KPIs.

It’s been just under 2 months since YC advised its founders to hunker down in light of the recent market downturn. The underlying assets now have their marching orders on how to change. But early-stage companies aren’t the only actors in the startup ecosystem. How does the VC investor — an expert in the asset class — change?

In a perfect world: your brilliant investment thesis would be enough to fundraise successfully with reasonable effort.

In the real world: it’s not.